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HELP US SPREAD JOY.

Queerclash is Australia's largest LGBTQIA+ draft ice hockey tournament. Sponsoring Queerclash connects your organisation with an engaged, values driven community while backing grassroots LGBTQIA+ mental health and sport inclusion.

Explore Sponsorship Tiers ↓ Enquire / Book a Call →
107.3K

Tournament Month Views

Social reach & video impressions across Instagram during tournament month (31 Mar – 29 Apr 2026).

4.4K

Community Interactions

Comments, shares, saves, and likes across our tournament posts, livestreams, and player highlights.

72.4%

Ages 25–44

Our core community is made up of working adults and young professionals (34.8% aged 25–34, 37.6% aged 35–44).

73.5%

Australian Domestic Market

Primary audience in Victoria and nationwide, plus 16.5% USA & 5.2% Canada international hockey audience.

OUR AUDIENCE AT A GLANCE

Source: Instagram Insights (31 Mar – 29 Apr 2026)
GENDER DISTRIBUTION
Women 56.3%
Men 43.7%

A diverse player base and audience with strong participation from women, trans, and non-binary athletes.

AGE PROFILE (72.4% AGED 25–44)
35–44 Years 37.6%
25–34 Years 34.8%
45–54 Years 13.5%
18–24 Years 8.2%
WHERE OUR AUDIENCE IS BASED
🇦🇺 Australia (Domestic) 73.5%
🇺🇸 United States 16.5%
🇨🇦 Canada 5.2%
🇬🇧 UK & International 4.8%
149 tournament updates and highlights shared across tournament month, reaching skaters and fans across the country and overseas.

ICE HOCKEY BUILT ON JOY, RESPECT & ZERO BARRIERS

Started in 2022 by inclusion leader Kade Matthews following the inaugural Ice Hockey Pride Cup and Seattle Pride Classic, Queerclash was born from a fundamental question:

"What would an inclusive tournament look like if we built it entirely around fun, participation, and accessibility, rather than ego and division segregation?"

Queerclash is that answer. Everyone signs up as an individual into a single open draft pool. Nobody gets picked last. Teams are balanced so beginners and experienced skaters play together in a fun, supportive atmosphere.

WHO WE'RE LOOKING TO PARTNER WITH

We work with community-minded organisations that want genuine connection rather than just putting a logo on a poster:

  • ✓ Inclusive Businesses & Employers: Organisations that want to back grassroots queer sport and show real, visible support for our community.
  • ✓ Local Melbourne & Darebin Businesses: Cafes, breweries, pubs, gyms, and local shops in Melbourne's northern suburbs.
  • ✓ Sports, Physio & Fitness: Connecting directly with ice hockey players and active community members.
  • ✓ Queer-Owned & Allied Businesses: Supporting community-led, grassroots sports.
Kade Matthews

Kade Matthews

Tournament Director & Organiser Pronouns: he/him

EXPERIENCED SPORT LEADERSHIP

Kade Matthews is a recognised leader in Australian sport inclusion. He is the President & Founder of Southern Lights Ice Hockey Club, Vice President of Queer Sporting Alliance (Australia’s largest LGBTQIA+ sporting body), and Business Growth & Development Manager at Proud 2 Play.

RECOGNISED HONOURS & ACCREDITATIONS

2024 Victorian Sport Award for Inclusion Pride Hub at the Australian F1 Grand Prix
2025 Victorian Pride Award Outstanding Contribution to Sport
2025 Darebin Citizen of the Year Community Impact in Melbourne North

SPONSORSHIP PACKAGES & TIERS

Choose a tier that matches your organisational goals, or speak with our team about a tailored custom activation.

Team Sponsor

$1,250 AUD

Direct brand presence on the ice with dedicated team jersey placement and squad naming rights.

WHAT'S INCLUDED:
  • ✓ Logo on one team’s custom tournament jersey
  • ✓ Brand name featured in all official fixtures, schedules & commentary
  • ✓ Dedicated social media spotlight post (reach 10,000+)
  • ✓ Option to include product voucher or promotional item in player welcome packs
  • ✓ Signage displayed at Draft Selection Ceremony
  • ✓ Opportunity to present team jerseys live at opening ceremony
Secure Team Sponsor Package →

Tournament Sponsor

$3,500 AUD

Broader venue signage, media mention and digital visibility throughout the weekend.

WHAT'S INCLUDED:
  • ✓ All Team Sponsor perks & benefits included
  • ✓ Venue entrance banner
  • ✓ Official mention and brand quote in major press releases and tournament announcements
  • ✓ Primary logo placement on event marketing collateral, posters, and livestreams
Secure Tournament Sponsor Package →

Major Sponsor

$10,000 AUD

Naming rights to the championship and headline branding across all teams.

WHAT'S INCLUDED:
  • ✓ Tournament Naming Rights: "Queerclash 2027 presented by Your Organisation"
  • ✓ Headline chest / shoulder logo placement across ALL 8 team jerseys
  • ✓ All Tournament Sponsor & Team Sponsor benefits included
  • ✓ Reserved dedicated on-site pop-up brand activation stall or hosted community social/lunch
  • ✓ Custom collaborative marketing campaign, branded content piece, and executive speaking opportunity
  • ✓ Full post tournament impact and media reconciliation report with high-res photo assets
Secure Major Sponsor Package →

HAVE A DIFFERENT BUDGET OR WANT TO CONTRIBUTE GEAR/SERVICES?

Whether you want to sponsor goalie gear, supply snacks and meals for players, or provide items for our chill out space, we're happy to tailor something that works for your business.

Discuss Custom Support →

OUR TRANSPARENCY PROMISE

We believe community sports should be financially transparent. Here is where the money goes:

ICE TIME & REFEREES $18,000+

4 full days of private arena hire, trained officials, and scorekeepers.

ACCESSIBILITY & HEALTH $4,500

Sensory quiet rooms, ASL interpreters, and certified mental health first aiders on-site.

COMMUNITY GRANTS $3,000

Hardship subsidies for players who otherwise could not afford to participate.

JERSEYS & MERCH $8,000+

Custom sublimated jerseys and socks for all 160 participants.

TALK TO OUR TEAM

Interested in sponsoring Queerclash or have questions about our partner packages? Get in touch directly with Tournament Director Kade Matthews.

DIRECT EMAIL hello@queerclash.com
PHONE / MOBILE 0418 654 752
LOCATION IceHQ, Reservoir VIC