Skip to Main Content [Enter]
Queerclash Logo

BACK THE MOVEMENT.
POWER INCLUSIVE SPORT.

Queerclash is Australia's premiere inclusive draft ice hockey tournament. Sponsoring Queerclash connects your organisation with a highly engaged, values-driven community while backing grassroots LGBTQIA+ mental health and youth sport inclusion.

Explore Sponsorship Tiers ↓ Enquire / Book a Call →
107.3K

Tournament Month Views

Verified social reach & impressions across Instagram during tournament month (31 Mar – 29 Apr 2026).

4.4K

Active Interactions

High-intent comments, shares, saves, and likes across tournament broadcasts and athlete spotlights.

72.4%

Ages 25–44 (Prime Demographic)

High-income working professionals with substantial purchasing power (34.8% aged 25–34, 37.6% aged 35–44).

73.5%

Australian Domestic Market

Primary domestic focus in Victoria and nationwide, plus 16.5% USA & 5.2% Canada international hockey audience.

VERIFIED AUDIENCE DEMOGRAPHICS • APRIL 2026 TOURNAMENT MONTH

WHY QUEERCLASH REACH DELIVERS VALUE

Source: Instagram Professional Insights (31 Mar – 29 Apr 2026)
GENDER DISTRIBUTION
Women 56.3%
Men 43.7%

Demonstrates high gender-diverse and female athlete engagement, far exceeding traditional sports tournament averages.

AGE PROFILE (72.4% AGED 25–44)
35–44 Years 37.6%
25–34 Years 34.8%
45–54 Years 13.5%
18–24 Years 8.2%
GEOGRAPHIC MARKETS & VELOCITY
🇦🇺 Australia (Domestic) 73.5%
🇺🇸 United States 16.5%
🇨🇦 Canada 5.2%
🇬🇧 UK & International 4.8%
149 pieces of content published across tournament month with peak follower engagement between 9am – 9pm AEST.
THE QUEERCLASH STORY

ICE HOCKEY BUILT ON JOY, RESPECT & ZERO BARRIERS

Started in 2022 by inclusion leader Kade Matthews following the inaugural Ice Hockey Pride Cup and Seattle Pride Classic, Queerclash was born from a fundamental question:

"What would an inclusive tournament look like if we built it entirely around fun, participation, and accessibility, rather than ego and division segregation?"

Queerclash is that answer. Everyone signs up as an individual into a single open draft pool. Nobody gets picked last. Teams are calibrated with balanced lines so beginners and elite skaters compete alongside each other in an affirming, electric arena atmosphere.

WHO WE'RE LOOKING TO PARTNER WITH

We actively collaborate with progressive, community-minded organisations that want genuine connection rather than passive corporate logos:

  • ✓ Inclusive Brands & Employers: Showcasing visible commitment to diversity, equity, and genuine queer pride in Victoria and beyond.
  • ✓ Local Melbourne & Darebin Businesses: Cafes, breweries, hospitality, recovery studios, and services in Melbourne's vibrant north.
  • ✓ Sports, Physio & Activewear: Connecting directly with passionate ice hockey athletes and active weekend warriors.
  • ✓ Queer-Owned & Allied Ventures: Supporting community-first grassroots sports growth.
Kade Matthews

Kade Matthews

Tournament Director & Organiser Pronouns: he/him
PROVEN LEADERSHIP & IMPACT

EXPERIENCED SPORT INCLUSION LEADERSHIP

Kade Matthews is a recognised leader in Australian sport inclusion. He is the President & Founder of Southern Lights Ice Hockey Club, Vice President of Queer Sporting Alliance (Australia’s largest LGBTQIA+ sporting body), and Business Growth & Development Manager at Proud 2 Play.

RECOGNISED HONOURS & ACCREDITATIONS

2024 Victorian Sport Award for Inclusion Pride Hub at the Australian F1 Grand Prix
2025 Victorian Pride Award Outstanding Contribution to Sport
2025 Darebin Citizen of the Year Community Impact in Melbourne North
2027 PACKAGES

SPONSORSHIP PACKAGES & TIERS

Choose a tier that matches your organisational goals, or speak with our team about a tailored custom activation.

Popular for Local Brands 8 spots available (1 per legacy squad)

Team Sponsor

$1,000 AUD

Direct brand presence on the ice with dedicated team jersey placement and squad naming rights.

WHAT'S INCLUDED:
  • ✓ Logo on one legacy team custom tournament jersey
  • ✓ Brand name featured in all official fixtures, schedules & commentary
  • ✓ Dedicated social media spotlight post (reach 10,000+)
  • ✓ Option to include product voucher or promotional item in player welcome packs
  • ✓ Signage displayed at Draft Selection Ceremony and on rink screens
  • ✓ Exclusive opportunity to present team jerseys live at opening ceremony
Secure Team Sponsor Package →
High Impact & Reach 3 spots available

Tournament Sponsor

$3,000 AUD

Broad-scale venue dominance, media mention, and primary digital visibility throughout the weekend.

WHAT'S INCLUDED:
  • ✓ All Team Sponsor perks & benefits included
  • ✓ Prominent rink boards, venue entrance banners, and digital display signage throughout IceHQ
  • ✓ Official mention and brand quote in all major press releases and tournament announcements
  • ✓ Primary logo placement on all event marketing collateral, posters, and livestreams
  • ✓ Dedicated multi-platform promotional campaign across Queerclash socials
  • ✓ 4 VIP access passes to the Draft Reveal Ceremony & Grand Finals VIP area
Secure Tournament Sponsor Package →
Exclusive Title Rights 1 exclusive spot only

Major Sponsor (Principal Partner)

$7,500 AUD

The ultimate partnership: naming rights to the championship and headline branding across all teams.

WHAT'S INCLUDED:
  • ✓ Tournament Naming Rights: "Queerclash 2027 presented by [Your Organisation]"
  • ✓ Headline chest / shoulder logo placement across ALL 8 legacy team jerseys
  • ✓ All Tournament Sponsor & Team Sponsor benefits included
  • ✓ Reserved dedicated on-site pop-up brand activation stall or hosted community social/lunch
  • ✓ Custom collaborative marketing campaign, branded content piece, and executive speaking opportunity
  • ✓ Full post-tournament impact and media reconciliation report with high-res photo assets
Secure Major Sponsor (Principal Partner) Package →

WANT TO INVEST A DIFFERENT AMOUNT OR OFFER IN-KIND SUPPORT?

From player gear subsidies and goaltender hardship grants to healthy athlete catering and sensory room toolkits, we love collaborating on bespoke packages that fit your brand capacity.

Discuss Custom Package →

WHERE EVERY DOLLAR GOES

We believe in radical financial transparency. Ice hockey has substantial baseline facility, equipment, and officiating costs. Partner sponsorships directly underwrite these core operational expenditures, keeping player registration accessible and generating surplus charitable donations.

TOTAL TOURNAMENT BUDGET $43,069 AUD
100% Non-Profit Community Model
Equipment & Kits (40.9%)
Ice & Officials (35.3%)
Hospitality & Events (10.1%)
Operations & Safety (9.3%)
Artwork & Media (4.4%)
40.9% OF BUDGET $17,619

Equipment & Player Kits

  • Custom Jerseys & Socks (170 sets) $15,319
  • Custom Tournament Match Pucks $1,800
  • Player Goodie Bags & Stickers $500
35.3% OF BUDGET $15,200

Venue & Match Operations

  • IceHQ Ice Time (24 Tournament Hours) $13,200
  • Certified Referees & Score Officials $2,000
10.1% OF BUDGET $4,350

Hospitality & Social Events

  • Opening Night Welcome Food $2,375
  • Tournament Players & Officials Lunch $1,375
  • Opening Night Entertainment $600
9.3% OF BUDGET $4,000

Safety, Insurance & Ops

  • Public Liability & Sports Insurance $2,200
  • Rinkside First Aid & Medical Reserves $1,800
4.4% OF BUDGET $1,900

Artwork, Media & Creative Assets

Photography $1,000
Printing & Signage $500
Graphic Design $400
GET IN TOUCH

LET'S BUILD SOMETHING GREAT TOGETHER

Ready to secure your partnership tier, discuss on-site activation, or explore tailored sponsor opportunities? Reach out directly to Tournament Director Kade Matthews.

DIRECT EMAIL director@queerclash.com
PHONE / MOBILE 0418 654 752
LOCATION IceHQ, Reservoir VIC